Website and app users want an easy, simple, and fast user experience. Hence, the demand for UX design is increasing. Stats say that most users will navigate to other websites if they face a slower loading time. There are some more reasons to focus on UX design which we will discuss here in detail. 

What is UX Design? 

User Experience or UX is the experience that a user has when visiting a website or app. In simple, it is the connection between that website and the visitor. This UX experience is one of the major reasons for turning a visitor into a client. 

Nowadays with the competitive industry, people are realizing the importance of UX designs and improving the UX process to fulfill their customer needs. Let’s see its importance. 

5 REASONS WHY UX IS IMPORTANT FOR A WEBSITE/ APP 

With the right UX design, you can boost your website sales to the next level. Know the reasons and start implementing UX design on your website. 

(1) Higher SEO Rank, Higher Reach 

Every website likes to rank top on the search results and so do search engines. Google loves to rank quality websites on the top of search result pages. (i.e.,) a well-optimized and perfectly designed website is the best page for search engines. 

UX plays a crucial role here. A well-designed is not only defined by the appearance of the website (it also matters a lot) but the loading time, navigating speed, scrolling effect, animations, etc., are also taken into consideration. 

By optimizing these features, your UX design provides the best experience to the user and the website will rank for top results. 

(2) High Customer Engagement Rate 

After optimizing a website and doing SEO to rank on the top 5 results, it is time to increase your customer engagement rate.  

In addition to a clickable title and on-page SEO process, talk to the UX experts and find how to add UX designs to your website. To engage with your customer, trust is the most important factor. To create trust between your customers, have a perfect portfolio, previous client projects/ reviews, to show them that you are suitable for their requirements. Hire UX UI designer to design an attractive portfolio and achieve higher user experience results. 

(3) Low Cost and Time 

Applying UX design for a finished website is possible but it costs more than doing it before. During the website or app development process, having an experienced UI UX team is important to save your time and cost. They will design a practical plan for the project and since the designs are applied before, the cost will be low. 

In case you missed the UX process from starting, then go for the user testing process. During the testing process, all UX designs are completely checked and the testing team provides the solutions for UX design problems. UX design and testing are a necessity for today’s competitive world and customer satisfaction. 

Note: If you are looking for a UX/UI designer in India, you can check our profile. Talk to our UX design team and get your customized project solutions! 

(4) Higher Conversion Rate 

Most website sells common product or services and you are doing the same. How do you compete with your competitors to increase your sales? 

UX will help you here. When people visit your website, with the higher UX design, they will have more time on the website which in turn results in a higher client conversion rate. 

For example, if a visitor has a bad experience with a competitor's website, they will navigate to your website and be satisfied with your website design; this confirms the conversion rate as they become your client. 

(5) Increase in Revenue 

A high conversion rate leads to higher sales and revenue. Stats say good UX designs have 400% higher conversion rates. 

Since the customer is the key to your business, designing your platform (website or app) according to customer needs and interests is crucial to gaining their trust. 

Overall, for a business to achieve success, UX design is one of the top and focused parts of the process. 

I hope this article shows you why UX is important for your business. Start connecting with the friendly UX team and increase your sales. 

As said above, Infinijith provides you a well-experienced UX designer or a team where we understand your needs and deliver the expected results. 

Check here for more UX UI related questions and our work. Let’s design a better UX design!