PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.

We recommend a minimum monthly budget of $500, but this can vary as some industries are more competitive than others, leading to higher average costs per click.

Not always. In our experience, you can get more value out of positions two or three as the click through rate is only slightly lower than in first position, however, the cost potentially be a lot lower. These positions can offer a similar level of traffic for a cheaper cost-per-click.

One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.

Your Return On Investment (ROI) can be measured by the metrics we set out to track at the beginning of the campaign. If you are an eCommerce retailer, it is quite easy to analyse the advertising spends versus the revenue achieved through PPC to calculate your ROI. If you are a service provider, we can discuss with you how much an enquiry is worth to your business and the rate at which leads are converted to sales and then we have a benchmark to work towards. We can report on the number of enquiries and the amount spent on advertising to work out your cost per enquiry and cost per sale so you have a better understanding of your ROI.