Power Up Your Brand With a Performance- Driven Content Marketing Strategy
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Hand-crafted your content with our best-in-class content marketing solutions.
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There are many content marketing benefits regardless of whether you are marketing to businesses (B2B) or consumers (B2C). Content marketing:
The value of the content is only realized when it is distributed through the right channels. In accordance with this fact, at Infinijith Technologies, we not only create valuable words but also make sure that it reaches the target audience via effective distribution channels.
On-page content have its greatest impact when it comes to building long-lasting contents that always add value to your business. It remains effective than offline contents in this modern age. We ensure to push regular on-page contents to keep your visitors up-to-date.
We follow a five-step process to ensure your marketing campaign runs smoothly as per the plan and delivers the desired result with the help of right metrics.
Research is the first step to make an outline. It involves the ideation of audience & user research, building personas and user journeys.
Build pillar contents based on topic wise by making a targeted keyword list and creating content calendars to formulate a creation plan.
Once a content strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content to match the needs.
Our content marketers blend all the marketing channels to maximize the potential of content to reach across all content channels perfectly.
Our analytic experts evaluate the success of the strategy by measuring all relevant data and make requisite improvements to make it better.
Once a content strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content to match the needs.
Our content marketers blend all the marketing channels to maximize the potential of content to reach across all content channels perfectly.
Our analytic experts evaluate the success of the strategy by measuring all relevant data and make requisite improvements to make it better.
Research is the first step to make an outline. It involves the ideation of audience & user research, building personas and user journeys.
Build pillar contents based on topic wise by making a targeted keyword list and creating content calendars to formulate a creation plan.
Once a content strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content to match the needs.
Our content marketers blend all the marketing channels to maximize the potential of content to reach across all content channels perfectly.
Our analytic experts evaluate the success of the strategy by measuring all relevant data and make requisite improvements to make it better.
Research is the first step to make an outline. It involves the ideation of audience & user research, building personas and user journeys.
Build pillar contents based on topic wise by making a targeted keyword list and creating content calendars to formulate a creation plan.
Once a content strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content to match the needs.
Want to build engaging content that takes your business to the next level? We will make it work for you.
Want to know how content work and what it can make for your brand?
Find below some clarification for your content and content marketing related doubts.
1.
What’s involved in creating a content marketing strategy?
A content marketing strategy is a plan for driving targeted visitors to the relevant content. It includes setting up objectives, customer personas, customer journey map, and plans for creating, promoting and measuring how content marketing assets and programs perform.
2.
How do you measure content marketing success?
As with any kind of marketing strategy, you need to set KPIs and measure your results to prove its success. So, you’ll have to know exactly which KPIs illustrate the success or failure of the content marketing campaign. Once all these metrics and goals are set, we identify which pieces of content are adding value and which platforms users are using as they move through the customer journey.
3.
How long does content last?
Content marketing efforts are not like paid ads in which if you stop paying, your views and sales dry up. An evergreen piece of content lasts for years and will act as an asset on your content channels until you remove it.
4.
Do I need to constantly create new content?
Content creation is an ongoing process as long as your business runs. You can also streamline and simplify the content process by repurposing content. This approach allows you to freshen your existing content and make it consumed by people with different tastes in content.
5.
What tools do you use for content marketing?
We prefer several tools to help us put together a blog or infographic. First, we turn to tools like Moz, SEMRush and Keyword Planner to find the targeted keywords. During the content creation process, we use Grammarly as a default grammar check and also peer review the content to evaluate from a different perspective. When it comes to an infographic or image, our designers use the latest graphic tools for quality content creation.
6.
How much should I be spending on content marketing?
When it comes to content marketing, the more money you spend, your content will be likely higher quality and more of it.
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